Newport Beach & Co. created the 2016-18 Marketing Plan with the goal of enhancing tourism and boosting business among our hotel partners, restaurateurs, local retailers, and the activities and attractions operators. Newport Beach Destination Marketing Plan – 2018 Supplement.
Our organization moves forward with priorities that include:
- Integrated Destination Marketing
- Drive Market Campaign
- Public Service Hospitality Training
- International Markets
- Conference Sales Client Engagement
- Newport Beach Restaurant Association Initiatives
- Events & Fundraising programs
- Newport Beach Television programming
The marketing plan provides research on the tourism industry, objectives of the organization, and defines the strategies that will be used to reach those objectives.
2016-18 Marketing Plan