Newport Beach city- wide Marketing Campaign

Newport Beach Hospitality Industry came together for a city-wide marketing spring campaign.

Newport Beach & Company conducted an integrated springtime marketing campaign this past spring, the Night of 1000 Dreams. The purpose of the campaign was to drive visitation, boost hotel room nights and create awareness of local hospitality businesses.

The Night of 1000 Dreams campaign started with a sweepstakes and five bespoke Newport Beach branded packages were created for the consumer to enter:

Beauty & The Beach Getaway

The ideal girls’ weekend can be summed up in three words: spa, sun and sips. And the Beauty & the Beach experience serves up all three in a truly spectacular setting.

Prize Package Included:

  • Two-night stay for two at Newport Beach Marriott Hotel & Spa
  • $100 Dining Card for True Food Kitchen
  • Pure Blu Spa Massage for two

Family Fun Getaway

Entertaining teens, tweens and young rabble-rousers is no easy task. That’s why the Family Fun experience is packed with action and adventure from morning ‘til night.

Prize Package Included:

  • Two-night stay for two at Hyatt Regency Newport Beach
  • $100 Dining Card at Harborside Restaurant
  • Newport Landing Whale Watching Tour for two

Guys Getaway

Guys generally have pretty simple wants. They want to hang out with other guys. They want to eat burgers and drink tequila. And once in a while, they want to jump on a Sea Doo and zip around like a secret agent. The Guys Getaway package was created for men just like that

Prize Package Included:

  • Two-night stay for two at Radisson Hotel Newport Beach
  • $100 Dining Card at The Crow Bar & Kitchen
  • Sea Doo Rental for two from Balboa Water Sports

Land and Sea Getaway

With near-perfect weather and more than eight miles of beautiful sand, Newport Beach makes the Land & Sea experience one that you wish will never end.

Prize Package Included:

  • Two-night stay for two at Newport Beach Marriott Bayview
  • $100 Dining Card at The Cannery Seafood of the Pacific
  • Kayaking or Stand-up Paddle Board Rental for two from Balboa Boat Rentals

Foodies’ Delight Getaway

Newport Beach has always been Southern California’s epicenter for epicures. And with the Foodie’s Delight package, you will enjoy masterful gourmet meals – and create a few yourself.

Prize Package Included:

  • Two-night stay for two at Fairmont Newport Beach
  • $100 Dining Card at signature Fashion Island restaurant
  • Flavors of Newport Beach Food Tasting Tour for two

To generate awareness, and to drive entrants, five celebrities and influencers experienced the prizes and shared their experiences with their social media followers.

In all, the campaign generated 7,000 sweepstakes entries and over 23 million media impressions for Newport Beach.

A big thank you to our contributing partners!

Balboa Boat Rentals, Balboa Water Sports, Fairmont Newport Beach, Fashion Island, Flavors of Newport Beach, Harborside Restaurant, Hyatt Regency Newport Beach, Newport Beach Marriott Bayview, Newport Beach Marriott Hotel & Spa, Radisson Hotel Newport Beach, True Food Kitchen.