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Here is the latest trending research to apply to your business now.

Marketing: Content marketing will continue to remain supreme, Sponsored Content will grow in importance for brands to reach fans and publications to drive revenue, Simple mobile apps will continue to captivate like Instagram, Snapchat, WhatsApp and WeChat.

-One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience.

-Just a few years ago, businesses were limited with regard to the social media networks they could implement into their marketing campaigns, with the biggies including Facebook, LinkedIn and Twitter. Now, it seems like new social media sites are appearing all the time.

-As consumers are hit with an increasing number of advertisements, it’s becoming more important to make content easily and quickly digestible.

-Due to the widespread (and quickly growing) use of smartphones and tablets, it’s necessary for companies to create content that’s accessible to mobile users.

Online & Social Media: content marketing, visual assets on the rise, blogging biggest area of increase, podcasting rises, Facebook ads dominate, social ROI remains a mystery

-Increased Exposure is #1 Benefit. A significant 92% of marketers say their social media efforts have generate more exposure for their business.

-Visual Assets on the rise. Most marketers plan on using more infographics and memes in the social media marketing.

-Original written content is the most important form of content for your business.

-33% of businesses plan on creating original audio content in 2014.

-90% of marketers regularly use Facebook. 54% say Facebook is the most important network.

-89% of marketers want to know how to measure social media return on investment.

Hospitality & Travel: Innovation Means Renovation, More Wi-Fi, But More Fees, Wellness Rooms, Sustainability Redefined, Travel Reviews Continue to Grow.

-Renovations are huge in 2014, as hotels refresh rooms, reimagine lobbies and overhaul food services.

-Ask any traveler about their most-desired hotel amenity, and the answer is almost unanimously free Internet access. A recent survey of travel agents by Benchmark Hospitality found that free Internet access is even more important than the number of stars or diamonds a hotel has.

-Although wellness travel is not a new concept, a number of hotels have taken wellness a step further by introducing dedicated wellness guestrooms.

-While eco-friendly practices are certainly not new to the lodging industry, sustainability has come to mean much more than asking guests to re-use their linens. These days, hotels are actively engaged in pursuing a variety of green designations.

Retail: Digital convergence erodes boundaries, Digital experience delivery makes (or breaks) firms.

-Physical and digital worlds are converging. As a result, consumers expect uniform service, whether they are in the physical world or if they are in the digital world.

-A great digital experience is no longer a nice-to-have. It’s a make-or-break point for your business as we more fully enter the digital age.

-Mobile capabilities being used in new ways, not just by retailers, but also by entire shopping centers.

-More attractions and service-oriented businesses. It increasingly takes “an experience” — not just run-of-the-mill retail — to draw customers.

Dine: Locally sourced everything, healthier kids meals, gluten free, upscale comfort food, mashup dishes (remember the ever popular croissant-doughnut hybrid cronut?)

http://www.restaurant.org/News-Research/Research/What-s-Hot